May 08 2009
Does the Daily Oklahoman have a freaking editor?!
Another day, another company looking like a bunch of morons. It’s not a coincidence that when you Google search “Worst newspaper in America” you immediately see articles about The Daily Oklahoman. Today I received a promotional newspaper from the Daily Oklahoman. Inside there was a promotional flier. Here is what is written on the flier verbatim:
THE OKLAHOMAN
WOW! AWESOME!
IT’S TO GOOD TO BE TRUE!!
THE OKLAHOMAN
HAS DRASTICALLY CUT PRICES ON THE SUNDAY SUBSRIPTION!!!
26 WEEKS FOR $4.99 OR 52 WEEK FOR $9.99
THAT’S RIGHT!!! 1 FULL YEAR OF SUNDAY AND WEDNESDAY PAPERS FOR ONLY $9.99 DID I SAY WOW!!!
I couldn’t believe my eyes. Three typos in a 55-word flier promoting a newspaper. If you didn’t catch the 3 typos, let’s go over them: (1) “It’s to good to be true!” (2) “Drastically cut prices on the Sunday Subsription!” (3) “Did I say wow!!!
Numbers 1 and 2 are obvious, number 3 doesn’t have a question mark. How the heck does a flier promoting a newspaper have 3 typos on it?! Not only that, but they were offering 26 weeks for $4.99, or 52 weeks for $9.99. So, it would be cheaper to get a 26 week subscription, then another 26 week subscription instead of getting a 52-week subscription. After reading this flier, I decided to email the newspaper.
I’m not sure who to email about this… but I received a promotional newspaper in my driveway this morning. It was a nice gesture and a smart marketing idea. However, on the green flyer that accompanied the newspaper it was written, “It’s to good to be true!!” Also, written was “The Oklahoman has drastically cut prices on the Sunday subsription!” How can 2 typos like that go unnoticed before it is mass circulated? Finally, the pricing didn’t make any sense. According to the flyer, I can get 26 weeks for $4.99, or 52 weeks for $9.99. So let me get this straight… it is cheaper (only a penny cheaper, but cheaper nonetheless) to order 26 weeks, then 26 more weeks instead of ordering 52 weeks all at once? That doesn’t make any sense at all. In closing, if you’re going to promote a newspaper, you should really have someone proofread the promotional flyer. As a potential consumer, seeing 2 typos in a 100-word flyer doesn’t make me eager to buy a newspaper that has thousands of words written in it every day.
Thank you for your time.
-Jeff
I feel like there are 2 possible responses to this email. Either (1) They will ignore my email or (2) they will email me back offering me an editing position. I’ll let you know which happens.
What idiots!